Company Overview
Provider of consumable vehicle detailing and reconditioning products to the professional and do-it-yourself markets.
Appearance Technology Group encompasses the Hi-Tech Industries, 3D Products, RBL Products, and P&S Detail Products group of brands.
Investment Status
Active. Seeking add-on acquisitions to increase product offering, expand geographically, and add new customers.
Transaction Overview
Corporate carveout (Hi-Tech Industries). The management team invested in the transaction.
Investment Thesis
- Industry-leading provider of automotive care products with long-tenured relationships and a differentiated value proposition
- Leverage industry-leading position, product breadth, and entrenched customer relationships to increase market share
- Invest in digital marketing and online infrastructure to drive market share gains in the DIY space
- Formalize product development processes to continually expand consumable, low-ticket, non-deferrable product portfolio across core and adjacent markets
- Opportunity to improve operational efficiency through investment in information systems and formalized business processes
- Pursue add-on acquisitions to expand product breadth, geographic footprint, and provide access to new customers or market segments