Appearance Technology Group

Company Overview

Provider of consumable vehicle detailing and reconditioning products to the professional and do-it-yourself markets.

Appearance Technology Group encompasses the Hi-Tech Industries, 3D Products, RBL Products, and P&S Detail Products family of brands.

Investment Status

Active. Seeking add-on acquisitions to increase product offering, expand geographically, and add new customers.

Transaction Overview

Corporate carveout (Hi-Tech Industries). The management team invested in the transaction.

Investment Thesis
  • Industry-leading provider of automotive care products with long-tenured relationships and a differentiated value proposition
  • Leverage industry-leading position, product breadth, and entrenched customer relationships to increase market share
  • Invest in digital marketing and online infrastructure to drive market share gains in the DIY space
  • Formalize product development processes to continually expand consumable, low-ticket, non-deferrable product portfolio across core and adjacent markets
  • Opportunity to improve operational efficiency through investment in information systems and formalized business processes
  • Pursue add-on acquisitions to expand product breadth, geographic footprint, and provide access to new customers or market segments
MPE Partners Contacts: Peter Taft, Constantine Elefter and Rory MacLellan
Farmington, MI
Commercial & Industrial Services
Transaction Type:
Corporate Carveout
Investment Year:
2022 (Hi-Tech Industries)
MPE Partners III, L.P.